MAK, a benchmark company in the alloy wheel Aftermarket sector, officially launches the MAK Black Weeks 2025, one of the most significant commercial initiatives of the year for the distribution network and highly appealing to end consumers.

The campaign, valid from November 24 to December 9, 2025, introduces several high-value commercial incentives across the entire product range distributed by MAK S.p.A., with the goal of supporting seasonal sell-out and strengthening the competitiveness of commercial partners during a crucial market phase such as the winter wheel-change period.

In detail, the offers include:

• Up to 40% off MAK alloy wheels, the company’s core business and a true fusion of Technology and Italian Design.

• Up to 15% off NPK products, a brand created to tackle and overcome roadside emergencies quickly and effectively.

• Up to 30% off MATE products, a brand offering advanced solutions for the wheel system, including TPMS sensors and diagnostic tools.

• Up to 40% off TRK wheels, a brand dedicated to steel wheels and forged aluminum alloy wheels for heavy-duty transportation.

Within the MAK B2B platform, a distinctive ‘BF’ badge has been introduced, allowing retailers to accurately identify items included in the promotion. The offers are valid exclusively for orders placed through the platform from November 24 to December 9, 2025, and only for products available in stock.

For MAK, the Black Weeks represent not only an opportunity to stimulate market demand, but also a clear signal reaffirming its commitment to the network by offering competitive tools in a dynamic and highly selective market environment.