June 2013 - MAK @ Automechanika Dubai 2013
MAK took part in the International fair dedicated to car components and accessories Automechanika, held at Dubai International Convention and Exhibition Centre from June, 11th, to 13th.
MAK displayed its most prestigious wheels range addressed to top range cars and Suvs in order to fatherly develop its business abroad after having consolidated its position in Italy, where the company is market leader, and in many European countries.
MAK used the esteemed Arabic showcase of Dubai fair to enter a market which has not been touched by the International crisis and where the inclination and the purchasing power are high, and where the sale mix features an high added value.
At Dubai show MAK presented its most innovative and refined designs: first of all, MAK Fatale, already being awarded as the most beautiful wheel at latest Geneva Auto Salon, which is a multi-spoke design available in two different colors – Silver Mirror and Ice Black – and which has many applications, from 17” to 19”. Then, MAK released some dedicated wheels ranges which have been developed to equip some specific brand cars: the sporty München, from 17” to 20”, engineered forBmw and featuring an EH2+ rim for run flat tyres, the elegant Stern, from 16 to 20 inches (with a carrying capacity proper for Suv load), expressively thought for Mercedes, MAK Stadt from 16” to 18” for Audi,Gothenburg from 16 to 18 inches, addressed to Volvo components aftermarket and, in the end, the new Jackie, from 16 to 17 inches, dedicated to Mini. MAK launched also the very peculiar Highlands, from 17” to 20”, for Range Rover cars and for the most widespread luxury Suvs, and the sporty Rennen, purposely developed to equip Porsche car models, with a size range from 18” to 19”.
MAK trusts that Dubai fair will offer new interesting commercial opportunities and that it will support strategic choices which turn out to be necessary to face the important challenges the present international economic context poses today.