Men @ Work - Point of sale & vehicles branded by MAK
08/30/2013
Among marketing activities settled by MAK, the customization of retail stores and the setting up of dealers vans are very important. MAK believes in the collaboration with its dealers in order to develop the common business, and that is why it supports personalized and dedicated marketing actions which represent a fundamental tool to reward the dealer and to enhance brand visibility and awareness.
Many shops are then taylor made customized, thanks to specific graphic projects. Walls, expositors and corner dedicated to MAK range embellish the interior of shops, attracting customers’ attention and interest. Wheels are in fact commonly chosen and bought for aesthetical reasons and that is why focusing on a scenic presentation helps sales.
Vans and light trucks personalization features a common advertising, communicating to a general target. It gives the brand visibility and shows the flagship design of each season chosen for the running adv campaign. It is then a valid instrument of gratification for the dealer, being an active character of MAK world.